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Design Thinking

Co-Creating More Inclusive Customer Experiences at Hotels

Case Study: Design Thinking and Academic Collaboration with HTSI to Enhance Customer Experiences The Project In February and March, we united with the HTSI School of Tourism Management, professor Daniela Freund, and her colleagues to work on a project for the AC Victoria Suites Barcelona Hotel by Marriott. Our main focus was on giving HTSI students the necessary skills to create professional,…

Design Thinking for a Creative and Collaborative Working Environment at HTAi

Case Study: Design Thinking and Ad-hoc visual tools at Health Technology Assessment International (HTAi) Global Policy Forum Main Meeting In January, we had the opportunity to organize a co-creation workshop with Health Technology Assessment International (HTAi) for their Global Policy Forum in Barcelona. HTAi is a renowned, international non-profit society comprised of professors, scientists, and stakeholders. These members assess health…

¿Cuál es la diferencia entre el DESIGN THINKING y el VISUAL THINKING?

FOTO: KELLY SIMONS PRESENTANDO PROTOTIPO REALIZADO PARA REPRESENTAR SU PROPUESTA PARA LA LIBRETA DEL FUTURO DE LA MARCA MIQUEL RIUS Aunque ambos términos Design Thinking y Visual Thinking están tomando cada vez más fuerza en el entorno de la innovación, el diseño estratégico y la resolución creativa de problemas, hemos identificado que los términos se utilizan indistintamente. Una razón puede ser…