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Design Thinking

Visualizing IKEA’s Barcelona Business Strategy Design Journey

EN IKEA’s one-year Business Strategy Design Process Visualized on One Big Map: The MPD (Market Potential Development) Barcelona Journey ES Un año del proceso de diseño de la estrategia de negocio de IKEA visualizado en un gran mapa: El MPD (Market Potential Development) Barcelona Journey IKEA is a multinational furniture and retail corporation, founded in Sweden in 1943 by Ingvar…

Remote Worker Experience Journey

Visualizing remote work experience: More ways for businesses to plan, design, and collaborate virtually” «Visualizando la experiencia laboral remota: nuevas formas para que las empresas planifiquen, diseñen y colaboren remotamente» ES Mapa de la experiencia del trabajador remoto A medida que COVID-19 se extendió por todo el mundo y nos afectó a todos, también obligó a la mayoría de la…

Co-Creating More Inclusive Customer Experiences at Hotels

Case Study: Design Thinking and Academic Collaboration with HTSI to Enhance Customer Experiences The Project In February and March, we united with the HTSI School of Tourism Management, professor Daniela Freund, and her colleagues to work on a project for the AC Victoria Suites Barcelona Hotel by Marriott. Our main focus was on giving HTSI students the necessary skills to create professional,…

Design Thinking for a Creative and Collaborative Working Environment at HTAi

Case Study: Design Thinking and Ad-hoc visual tools at Health Technology Assessment International (HTAi) Global Policy Forum Main Meeting In January, we had the opportunity to organize a co-creation workshop with Health Technology Assessment International (HTAi) for their Global Policy Forum in Barcelona. HTAi is a renowned, international non-profit society comprised of professors, scientists, and stakeholders. These members assess health…

¿Cuál es la diferencia entre el DESIGN THINKING y el VISUAL THINKING?

FOTO: KELLY SIMONS PRESENTANDO PROTOTIPO REALIZADO PARA REPRESENTAR SU PROPUESTA PARA LA LIBRETA DEL FUTURO DE LA MARCA MIQUEL RIUS Aunque ambos términos Design Thinking y Visual Thinking están tomando cada vez más fuerza en el entorno de la innovación, el diseño estratégico y la resolución creativa de problemas, hemos identificado que los términos se utilizan indistintamente. Una razón puede ser…